Here’s a bad selling strategy

Take a look at this listing on Silver Ridge in Silver Lake: http://takesunset.com/2013/03/2338-silver-ridge-avenue-in-silver-lake/ Absolutely beautiful example of modernist design in an A+ location. So, why am I complaining about it? Take a look at those rents. They’re getting $2595 each, which implies they were rented pretty recently (if they’d been rented more than a year … Continue reading “Here’s a bad selling strategy”

Why a quiet marketing period makes sense

When it comes down to it, most brokers who sell residential properties don’t know a lot about marketing income property. (One easy way you can tell is that most of them don’t include information that is absolutely critical to an income property investor – like the rents! – in their MLS listings.) But why does … Continue reading “Why a quiet marketing period makes sense”

Why you get the rents buttoned-up BEFORE listing a property

Recently, I closed on a deal where the seller inflated the rents in the marketing materials. It was an unpleasant experience for everyone involved, including the buyer, seller, agents and tenants. Here’s what happened: One of the tenants had applied to the landlord for permission to move a new occupant into his unit. Per LA … Continue reading “Why you get the rents buttoned-up BEFORE listing a property”