Building an apartment brand

One of the coolest things about what we’ve done with the Better Dwellings apartment portfolio is that we’ve created an honest-to-goodness apartment brand without doing anything besides banging out distinctive projects over and over again.

Need proof? Here’s a list of the keywords people have searched on Google over the last six months to find the Better Dwellings website, where we list all of our vacant units:















As you can see from the pic above, more than 1,000-1,500 people have searched for us on Google over the past six months.

There are all sorts of companies that try to brand what they do in apartments, but I bet you can’t name even one. So, it’s pretty amazing to me that prospective tenants know to search for our company name when they’re looking for stylish, modern apartments in the Silver Lake / Echo Park area.

It’s kind of an article of faith in business that, if you create a quality product at a fair price, word spreads. But it’s still cool to see it happening for us.