Results for ‘Uncategorized’ category

Real estate and the personal brand premium

Have been doing some thinking recently about why people pay the rents that they do. More specifically, I’m interested in understanding why someone would happily pay $2,000 for a 1 bed in Silver Lake, but refuse to pay $1,500 for the same apartment in, say, Mid City. Obviously, there are a bunch of “hard” factors,

865 N. Hoover is done

We just completed renovations on 865 N. Hoover, a 5 unit complex in Silver Lake right near Sunset Junction. This was a pretty painful deal, because we had a long fight with the city over whether we could add some basement space to the two bottom-floor units. In the end, we won, but it was

Here’s an email I got yesterday

Hi Moses and Jon- My boyfriend and I are gearing up to move into a 1 or 2 bedroom apartment in the Silver Lake/Echo Park/Los Feliz area.  We’ve spent the past couple of months looking at apartments to get a feel for what’s out there, and every time we found one that we liked, we’ve

Adding density without changing LA (too much)

Rapidly rising rents over the past 3-4 years have sparked a lot of conversation about the effect of housing costs on poverty rates. We are pretty sensitive on this issue, because our business is basically about raising rents. But we and everyone else in our business are responding to market forces. Simply put: LA is

Accounting job opportunity

Apologies for the lack of posts this week… I’ve got a bunch of deals going at the same time and I’m swamped. But I do want to pass along this job opportunity: My CPA, who does a lot of work for real estate people, is looking to hire a full-time bookkeeper to work with him

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