We missed…

Just missed on a deal I really wanted and I’m upset because I didn’t follow my own advice. When I’m brokering deals and people ask me what to bid, here is what I always tell them: It’s impossible to know what others will bid Instead, play with the numbers to figure out the highest price … Continue reading “We missed…”

Taking apart a deal: An East Hollywood Duplex

Today, I’m going to try something new: Taking a look at a deal in one of our neighborhoods so that we can get a sense for what the numbers look like for the new owner. So, let’s take a look at an East Hollywood duplex that sold yesterday. I should start out by saying I didn’t offer … Continue reading “Taking apart a deal: An East Hollywood Duplex”

Why we don’t announce closings

If you’re at all active in real estate, your email account is spammed daily by brokers announcing the closings of their latest deals. Why do they do this? Because doing so: Shows everyone in the market how active the broker is Keeps the brokers’ name in front of potential clients, increasing the chances potential clients call … Continue reading “Why we don’t announce closings”

Why NELA

Sometimes clients ask me why we’re so focused on Northeast LA (Silver Lake, Echo Park, Highland Park, etc.). After all, LA is a big place and there are plenty of other places to buy apartment buildings. So why the focus on the hipster areas? Hint: It ain’t because we love asymmetrical haircuts, beards and artisanal pickles. … Continue reading “Why NELA”