Results for ‘Brokerage’ category

What happens when a sub-market gets hot

Here’s one of the irritating things that happen when a neighborhood gets hot: Amateurs jump in. Someone puts a good deal on the market. Amateurs, seeing the kind of rents we get but not how much it costs to get them, bid the price up. We lose the auction. The amateur wins the auction but fumbles the

Hello agents!

It has recently come to my attention that many Los Angeles real estate agents read this blog. It’s not that surprising. After all, as we have discussed here many times, apartment deals, particularly in rent controlled areas like LA, are very, very different from single family or condo deals. And the multifamily training provided to

You can’t juke the operating expenses

There’s another broker with whom I’m acquainted who always seems to have amazing deals to show her clients. Every week or so, I see her pitching deals with 8-10% cash on cash returns. Eventually, I started to get curious. After all, this is a tough market. I have every advantage in the world, and it’s not easy for

On being a pain in the ass

When you get into a real estate deal, either as a buyer or as a broker, there’s tremendous inertia pushing towards closing. Escrow requests the EMD, inspections get scheduled, disclosures get signed, the contingency period ticks away. Everyone in the business likes it to be this way, because almost everyone, from the brokers to the

There’s no substitute for hustle

In our business, there is a lot of money to be made. I personally know agents who have cleared north of $1MM in gross commissions in good years. I know a guy who owns one of the midsize brokerages in LA and I think he clears $5-10MM / year. Obviously, huge asset managers like Blackstone, etc.

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