I’m not telling.
Last time I had a good idea regarding location, I opened my big fat mouth trying to look cool at some industry functions.
My guess is that I created 3-4 competitors for myself just by doing that.
So, now, when people ask me which areas I like, I play it a little closer to the vest.
Does is create some awkwardness at industry events like the ULI breakfast I attended this morning? Yes.
But awkwardness is better than competition, right?